14 best branded Instagram videos from August 2014

This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.

Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands

It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.

In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…

Instagram’s Hyperlapse: a new social video toy for brands

Instagram has a new standalone tool and in just two days it has captured the interest of various trend-savvy brands and made this writer waste an entire evening playing around with it.

I think you’ll agree when you see the results below, that it was totally worth it.

Hyperlapse is a standalone video app designed by Instagram, allowing the user to capture high-quality time-lapse videos even if the smartphone is moving.