Local TV revenues are projected to drop over 15 percent this year, according to some analysts. Yet at the same time, hypertargeted local advertising is growing. Pinning its hopes on local online advertising, NBC Local Media just launched Neighborhood News Pages in nine O&O markets including New York, Los Angeles,
The New York Times, itself no stranger to rapidly eroding ad revenues, has similarly partnered with EveryBlock to deliver more political news to the EveryBlock New York web site. Content pulled from the Times will notify users each time a local political representative is mentioned in the newspaper of record.