Hyundai

Is the car the next big marketing frontier?

It has been said that data is the lifeblood of digital advertising and if that’s true, there could soon be a lot of life in the market for marketing to consumers through their vehicles.

As the Wall Street Journal explained, “With millions of cars rolling off dealer lots with built-in connectivity, auto companies are gaining access to unprecedented amounts of real-time data that allow them to track everything from where a car is located to how hard it is braking and whether or not the windshield wipers are on.”

tesla service

Four examples of automotive brands that are innovating the customer experience

Disruption is a common theme these days and while it’s hard to create a list of industries that are being disrupted the most, there’s no doubt that the auto industry is a contender.

Consumers are redefining their relationship with cars, from the way they acquire them to how they use them, and that means automakers need to rethink their roles and how they operate in the market.

Euro 2016 digital campaigns: So far, so uninspiring

Another tiring maelstrom of tournament advertising is upon us.

Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers value for money.

TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.

Hyundai opens digital car showroom

Hyundai has opened what it calls the UK’s first digital car showroom at Bluewater in Kent today. 

Apparently, 40% of Britons are more likely to buy a car if they can avoid speaking to a sales person in the process, so this initiative aims to take them out of the equation. 

What is significant here is that customers can test drive a car, arrange finance and trade ins and buy all from the showroom.