A third of the UK’s top 100 advertisers (36%) still don’t have mobile optimised sites, according to a new report from the IAB.
However there has been a slight improvement since the survey was last carried out six month ago, when it found that 42% of the top advertisers did not have a mobile web presence.
The new study also includes European advertisers as a benchmark, revealing that just over half (54%) of sites across Italy, Spain, Germany and France are now mobile ready.
The UK is also apparently leading the way when it comes to responsive design, which is seen as one of the most effective methods of delivering an effective multichannel user experience.
Around a quarter (24%) of the UK’s top advertisers have a responsive site, including Disney, Chanel, Sky and Sainsbury’s. However the latter has only used responsive design for its banking business, not for the corporate or groceries sites.