StumbleUpon brings the iFrame back

You thought they were gone. Those pesky, annoying, experience-destroying things. Yes, I’m talking about iFrames.

Popular a decade ago, they’ve made a few appearances in the past several years. The once-popular Digg, for instance, turned to them to implement its DiggBar.

But now they’re back.

Can Facebook rule the web with iframes?

fb logo

Many marketers are still wrapping their heads around recent changes to
pages and their effect on the way brands can interact with
their users across the platform.

It‘s unsurprising that some were
caught off guard by the announcement that Facebook will also be making a
larger change in March, finally moving away from FBML coding in favour
of a return to iframes.

While the announcement isn’t a complete surprise – rumours have been
circulating since 2010 – the ramifications could ultimately be much
larger for Facebook and e-commerce in general.