20 fantastically helpful IFTTT recipes

Completely automate your online life and never have to lift a finger again…

IFTTT (‘if this then that’) is a tool that gives you the ability to connect a huge array of online applications together as one interconnected whole.

If an event happens (this) in one application, it will trigger an action (that) within another one. For instance, if every time you post an image on Instagram it can be automatically uploaded as a Tumblr post. If every time you are tagged in a photo on Facebook, it will automatically save the photo to your iOS Photos.

These connections between channels are called ‘recipes’. These recipes can be created by yourself, or you can browse through ones that other users have created on IFTTT.com itself. IFTTT is accessible on your desktop, can be downloaded as an app for the iPhone or Android and can also be integrated into your blogging platform.

For practical help and advice on setting up IFTTT check out what is IFTTT and how to use it?

There is an endless array of ‘recipes’ to make your life easier. Here are links to 20 recipes that either we recommend or that just look particularly awesome. 

What is IFTTT and why should you use it?

IFTTT (which is pronounced ‘ift’ as in ‘gift’) stands for ‘if this then that’. It’s a tool that gives you the ability to connect various, seemingly disparate, online applications together as one glorious interconnected whole.

‘If this then that’ component basically means: If an event happens (this) in one application, it will trigger an action (that) within another one.

How to identify Twitter churn

https://assets.econsultancy.com/images/resized/0002/8295/goodbye-note-blog-thumb.jpgNot all Twitter followers are created equal. 

Chasing large numbers for their own sake is a very dangerous game that a lot of brands still fall into, but unless you’re doing customer service there’s often no real point in following back everyone who follows you.

That isn’t to say that there’s no value in a large audience. Having a thousand people who really do like your brand and who talk about you has all sorts of benefits, from increasing lead potential to good old fashioned brand lift. Buzz really does count in many cases. 

With this in mind, how do you sort the wheat from the chaff, and how do you make sure your important followers stick with you? I’ve been looking into the levels of churn on our own accounts recently, and thought it would be worth sharing my findings and start thinking about ways to address this…