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IGTV

Blog Instagram

The best social stories & campaigns from August 2018

Here are some great social stories from August 2018 – featuring Facebook, Movember, Greenpeace and more.

Blog Video Advertising

Instagram’s IGTV shows potential but is not yet a free lunch for brands

Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.

Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.