The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]
When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a testament to the brand’s domination of the home furnishings retail market.
Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned.
Welcome to The Week in Digital Transformation, our weekly round-up of news, ideas, research and trends from the realm of digital transformation.
Some of the biggest retail brands in the world are downsizing.
Ikea – known for its large and expansive physical stores – is the latest name to announce an investment in small outlets. It follows on from the likes of B&Q and Target, which have also experimented with small, super-targeted micro-stores.
Like most workplaces, the world of social media was slightly subdued throughout August. We assume most people were busy sunning themselves, or desperately trying to avoid yet more Trump-related controversy.
Anyway, let’s journey back and take a look at the best of the rest, shall we?
In 2017, more websites will be reducing their primary navigation options.
But why, and who has done this already?
Ikea is frequently cited as a master of branding, marketing and advertising, and it has a portfolio of campaigns and creative to justify the compliment.
The latest: the company’s Retail Therapy website, which is part of its Where Life Happens campaign.
How can brands create interactive experiences on Instagram by ‘hacking’ the existing UX?
Here are three clever examples…
Augmented reality and virtual reality are the source of growing buzz.
For brands interested in exploring them, which is the more worthy technology?