The week in digital transformation: IKEA’s evolution, digital leaders behind on mobile & hacker CIOs
Welcome to The Week in Digital Transformation, our weekly round-up of news, ideas, research and trends from the realm of digital transformation.
What is micro-retailing and why is it a growing trend?
Some of the biggest retail brands in the world are downsizing.
Ikea – known for its large and expansive physical stores – is the latest name to announce an investment in small outlets. It follows on from the likes of B&Q and Target, which have also experimented with small, super-targeted micro-stores.
The best social media stories and campaigns from August 2017
Like most workplaces, the world of social media was slightly subdued throughout August. We assume most people were busy sunning themselves, or desperately trying to avoid yet more Trump-related controversy.
Anyway, let’s journey back and take a look at the best of the rest, shall we?
Four websites that have reduced their primary navigation options
In 2017, more websites will be reducing their primary navigation options.
But why, and who has done this already?
Ikea renames products for new SEO-focused Retail Therapy campaign
Ikea is frequently cited as a master of branding, marketing and advertising, and it has a portfolio of campaigns and creative to justify the compliment.
The latest: the company’s Retail Therapy website, which is part of its Where Life Happens campaign.
Three innovative examples of Instagram UX hacks
How can brands create interactive experiences on Instagram by ‘hacking’ the existing UX?
Here are three clever examples…
Augmented Reality vs. Virtual Reality: where should brands focus?
Augmented reality and virtual reality are the source of growing buzz.
For brands interested in exploring them, which is the more worthy technology?
10 examples of great IKEA marketing creative
As a married man only a month resident in my first owned home, IKEA is a big part of my life.
The brand is frequently cited as a master of branding, marketing and advertising.
So, here are 10 examples of fantastic marketing creative from IKEA.
12 interactive examples of ecommerce product pages
Here at Econsultancy we’re all about encouraging the quickest, easiest journey from product page to checkout as possible. Not just from a conversion point of view but also from a customer experience one.
This is certainly true of customers who know exactly what they want and don’t have to do any research about the product itself. ”I want a Julio Iglesias Greatest Hits CD and I want it now damn it!”
12 supernatural examples of ghost buttons in ecommerce
Who you gonna call? Ghost buttons!
Well you can’t actually because they’re a design element used for navigating websites rather than a tangible way of communicating with a paranormal emergency service. Unless of course the button is a click-to-call in which case…
I think I’ll start again.
Ikea: the customer journey from search to checkout and beyond
In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.
Much like previous investigations on retailers Apple and John Lewis this explores the customer journey in a nutshell, looking at paid search visibility, ad relevancy and the speed and ease of the ecommerce user experience.
This week: Ikea.