This blog post is based on a presentation given at last week’s BrightonSEO 2014 entitled ‘The habits that land you links’.
Stacey Cavanagh is the head of search at Tecmark and she talked extensively on how to organically achieve links by creating awesome content that people want to share without cheating or playing the system, optimising attribution and improving outreach.
We still need links for SEO. Links are integral in returning the best, most relevant and topical search results.
Matt Cutts has stated that Google has experimented internally with an algorithm that ignores backlinks and the results are a mess. “It turns out that backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality of search results”.
To many this news comes as reassuring, to others who don’t have a strong content marketing strategy and the fact that link building is increasingly being seen by Google as a signal of black hat practice, this is a wake-up call and that creating useful, entertaining, engaging and therefore shareable content is the way forward.
So how do you build links through content creation? Stacey Cavanagh laid out three key areas that can help you start building some good habits.