implementation

Integration challenge seen as main tech barrier to online business growth: report

Integration of tech platforms and software is vital if ecommerce companies want to be able to run an efficient business and provide an excellent customer experience.

But despite the obvious need for successfully joining up ecommerce with other parts of the business, it would appear that most are struggling in this area. 

A new report from Econsultancy, in partnership with Neoworks, has found that integration with current/legacy systems remains the biggest challenge when expanding an ecommerce business, cited by 43% of company respondents and 39% of supply-side respondents as one of the three biggest barriers to success.

Marketing automation: challenges and barriers for APAC marketers

Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?

A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.

To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.