When brands focus their attention on advocacy strategies, it usually revolves around turning their best customers into brand advocates.
After all, word of mouth is a powerful force. However, your sales teams and employees are, more often than not, the greatest brand ambassadors for your company.
Who better than the people closest to your product to share your brand message?
The key to cultivating advocacy from the inside out is to ensure your employees feel invested in your brand’s success. There are many ways to convert your employees from passive sales associates to true brand advocates that help ensure the success of a campaign.