in store pickup

Will click & collect be killed off by same-day delivery?

There’s a real debate to be had as to whether retailers’ omni-channel hopes are realistic or delusional.

But for retailers clinging to the idea that there will always be a place for physical stores, click-and-collect capabilities are often touted as evidence that a brick and mortar presence still offers advantages.

New data, however, suggests that click and collect might not be as important as some retailers believe.

Jaeger’s head of ecommerce on customer experience & multichannel retail

At Demandware’s Xchange ‘14 conference I caught up with Jaeger’s head of ecommerce, Simon Spencelayh, to find out how the fashion retailer is improving the customer experience and its multichannel capabilities.

It’s less than a year since Jaeger relaunched its online store for the second time in less than 12 months, and only around eight months since Spencelayh started his new role.

So it’s clearly been a period of change for the company’s ecommerce team.

Here’s what we discussed…

Seven reasons why retailers should offer in-store pickup

In-store pickup, or BOPS (Buy Online, Pick Up in Store) is offering customers the chance to buy or reserve items for collection in bricks and mortar stores. 

It has proved to be very popular in the UK, but perhaps less so in the US (so far at least). 

However, for any online retailer with a bricks and mortar presence, it’s a very useful tactic, and one which can just give them the edge over online-only rivals like Amazon. 

Here’s why you should consider it…