Marketing vs. inertia: how to make sure marketing wins

In September 2012 the UK Payments Council released a report stating that in the year prior to May 2012, only 2.5% of consumers surveyed had switched bank.

Not just that, but 88% hadn’t even considered switching. 

Not necessarily a surprising statistic, banking is a system with a lot of inertia on behalf of the customer and a lot of friction on behalf of the banks. 

When free isn’t enough: dealing with customer inertia

When you get right down to it, the impact Google’s Chrome OS will have
on Microsoft’s dominance in the OS market will hinge upon a key
phenomenon: the strength of customer inertia amongst computer buyers.

Consumers and corporations are used to Windows. They’re familiar with
it, they can rely on it to get the job done, they know how to support
it, etc. All of these things support the customer inertia that has
given solid control of the consumer and corporate end-user OS market to