influence marketing

Q&A: PeerIndex CEO Azeem Azhar

Social influence company PeerIndex this week closed a $3m Series A round of funding from a group of high profile angel and private equity investors.

Led by Antrak Capital, this includes former Thomson Reuters CEO Tom Glocer, Stephen Klein of Activebuddy fame (which went on to be acquired by Microsoft) and angel investor Sherry Costu.

With this money in the bank, and brands including Atlantic Records, Penguin Books and The O2 all lining up to use its scoring system for marketing purposes, the British contender to Klout is finding a niche for itself.

Whereas Klout is striving to be the ‘standard for influence’, targeting consumers’ egos for the most part, PeerIndex is positioning itself as a leader in ‘influence marketing’. We sat down with CEO Azeem Azhar to talk about developments in this space.