More than two-thirds of UK mobile owners (63%) have used m-commerce in some form according to data from inMobi.
Of those yet to use m-commerce, 45% expect to do so within the next 12 months.
Looking at what mobile users have purchased; 47% bought digital goods, 34% purchased physical goods, 26% settled a bill and 21% paid for services.
The data from the UK Mobile Media Consumption Report for Q2 2012 also found that mobile advertising is just as influential as desktop advertising when it comes to impacting purchase decisions.
Almost half (48%) of respondents claimed that mobile and PC advertising had influenced a purchase decision compared to 55% from mainstream TV advertising.