Innocent

Talk like a human, for business’s sake

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view.

So, it’s no coincidence that agencies use the word ‘humanising’ over and over again when providing advice on brand messaging. 

Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer interactions must be the ultimate mission of any modern brand, which should empower its brave employees to shake off any robotic feel customers may perceive in their interactions with the company.

What are the best social media marketing campaigns of all time?

What are the best social media marketing campaigns of all time?

First of all, let me justify the use of the phrase ‘of all time’ by looking at Facebook specifically.

Facebook was available at Harvard in winter 2004 and then over time was extended to some other schools and institutions. In September 2006, anybody could join.

I was considered a late adopter at my university in the UK when I finally joined in early 2007. In late 2007, Facebook had 100,000 business pages.

Ten years on from The Facebook’s foundation (and remember MySpace launched earlier, in August 2003), we’re looking at a form of media that is truly mature.

In the last ten years Facebook has gone from this…

Five ways to create marketing worth sharing

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.

That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.

In the Draper model, marketers decided what the brand stood for and what its strategy was. Every touch point with the customer was controlled.

Today those touch points have exploded and marketers have far less control, said Fishburne. To succeed in such an environment, we need to create marketing worth sharing, he continued, outlining five guiding principles.

Five examples of social media marketing excellence

To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I’ve rounded up five brilliant examples of innovation in social media.

To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but give an idea of the sort of thing we are looking for.

#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.

Award categories cover both industry and platform specific areas. There are special categories for best new technology, rising star (free to enter) and the overall Grand Prix winner. Further information on categories and entry requirements is available at thedigitalsawards.com

So without further ado, here are the five innovative social campaigns…