It is clear from the interviews conducted for this research that there is a real opportunity for marketing teams and organisations to drive greater efficiency, responsiveness and customer value from implementing agile ways of working. However, it is also clear that organisations need to take account of their own contexts when defining how to transition […]
The ability to be agile requires organisations to make strategic, operational and cultural changes. This chapter provides a guide to overcoming some of the most common barriers to agility, and how to make space for innovation within an organisation. Understanding barriers to agility The introduction and scaling of agile ways of working is its own […]
There are several key principles that underpin agility in marketing, ecommerce and innovation. This chapter provides an overview of those and how to apply them in an organisation. Principles and Practice In the original Agile Manifesto, there were 12 key principles that underpinned the four overarching values which when combined, captured the essence of Agile […]
Organisations that understand the need to be agile and innovative have a significant advantage over their competitors for reasons that will become clear in this chapter. This section of the research explores what it means to be agile and innovative, and some of the key enablers of success. Rapid change and the need for greater […]
This research is designed to provide marketers and innovation practitioners with practical guidance and advice on how to apply key principles and behaviours that sit at the heart of agile ways of working in order to support innovation and experimentation as well as greater organisational and team agility. With societal, market, competitive and customer contexts […]
Digital transformation is an ongoing journey. It is a process of continual progress and adaptation as things change quickly. This chapter of the research focuses on the key strategic pillars that need to be considered as part of this digital transformation journey. Transformation fundamentals Ashley Friedlein, Founder of Econsultancy and Guild, argues that digital transformation […]
Anadi Sah is the Head of Innovation – Creative & Technology at Isobar India.
Here’s your first one…
Lush isn’t one of those places you suddenly decide to pop in to for some bubble bath.
It seems you’re either a Lush devotee, or you tend to give its (rather odoriferous stores) a wide berth. As someone who falls in the latter category, I felt like a bit like a fish out of water at the Lush Creative Showcase this week.
