innovation

‘New retail’ to VR: The hottest digital technologies in China that you should know about

For a long time, China had been called the world’s factory for manufacturing and assembly – which seems to be unrelated to creativity.

However, Chinese information technology has grown at an amazing speed in recent decades and has taken over industries like mobile payment, ecommerce, express service and online investment products.

What should you know about China’s booming technology?

How Nestlé uses a start-up mentality to drive innovation

With over 2,000 brands under its umbrella, Nestlé is one of the world’s biggest companies. According to Pete Blackshaw, however – vice president of digital and social media – its success stems from thinking much smaller.

Speaking at Socialbakers’s Engage Prague event last week, Pete suggested that a start-up mentality is the key to innovation with Nestlé. Here are a few key takeaways from his talk.

Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways”.

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?