April 1st 2021 | 3pm BST | 10am EST
Anadi Sah is the Head of Innovation – Creative & Technology at Isobar India.
Here’s your first one…
Lush isn’t one of those places you suddenly decide to pop in to for some bubble bath.
It seems you’re either a Lush devotee, or you tend to give its (rather odoriferous stores) a wide berth. As someone who falls in the latter category, I felt like a bit like a fish out of water at the Lush Creative Showcase this week.
In the past few years, fintech startups have disrupted the financial services industry and forced entrenched players, some that have been around for a 100+ years, to scramble.
But just what is fintech and why is it having such a big impact on one of the most lucrative markets in the world?
With over 2,000 brands under its umbrella, Nestlé is one of the world’s biggest companies. According to Pete Blackshaw, however – vice president of digital and social media – its success stems from thinking much smaller.
Speaking at Socialbakers’s Engage Prague event last week, Pete suggested that a start-up mentality is the key to innovation with Nestlé. Here are a few key takeaways from his talk.
Last week I attended Wired 2016, along with other assorted academics, scientists and all sorts of curious minds in between.
This two-day affair is designed to encourage attendees to abandon their comfort zones, discover the world’s most disruptive minds and organisations and examine future technology.
Content marketing as we know it has reached its peak, and things are about to change.
The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it.
At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways”.
When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.
But where is instant messaging heading and what does this mean for marketers?
Digital technology has increased the pace of change in consumer and patient expectations, but most pharma and healthcare organisations haven’t moved quickly in response.
Consumers are taking control over their own healthcare and driving change, preferring a more convenient way to get medical services and access information.