Velocity’s Doug Kessler spoke at the Festival of Marketing today on the topic of ‘Insane Honesty in Content Marketing’.
As Doug explained, mere honesty is something that should be a given in marketing, for ethical reasons, but insane honesty is a choice.
Essentially, it means sharing your weaknesses and showing them openly. Putting your worst foot first.
Sharing weaknesses and minus points makes the rest of the marketing much more believable.