insane honesty

Why your content marketing should be insanely honest

Velocity’s Doug Kessler spoke at the Festival of Marketing today on the topic of ‘Insane Honesty in Content Marketing’. 

As Doug explained, mere honesty is something that should be a given in marketing, for ethical reasons, but insane honesty is a choice.

Essentially, it means sharing your weaknesses and showing them openly. Putting your worst foot first.

Sharing weaknesses and minus points makes the rest of the marketing much more believable.