Instagram ads

Three reasons Instagram’s algorithmic timeline is yet another terrible idea

It seems wherever you turn in the digital marketing world these days there is some popular app updating its timeline to an algorithmic one.

Apparently this is what users really want, you see, although judging by the reactions of said users every time one of the announcements is made you’d be forgiven for assuming those Silicon Valley meeting rooms exist within actual bubbles. 

How brands are using Instagram ads

Today Instagram shared its first ever figures on how many monthly active users it has in the UK. 

Out of 300m global active users, 14m UK Instagram account holders are accessing the social image sharing platform on a monthly basis. Overall 70% of Instagram users are based outside of the USA.

20+ Instagram stats marketers need to know

It is my intention to write a few posts focusing on brands doing great work on Instagram, but first I feel it’s worth rounding up a few stats to show why it’s such an important social network.

There are a huge number of stats out there on Instagram usage, most of which are now inaccurate as the app’s audience is growing so quickly.