Instagram Video

How three top betting sites handle social content

Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. 

Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  

I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. 

Could Shield 5 signal a new wave of social cinema?

If you’re not already aware of the Shield 5 series on Instagram, go and watch it now. 

To me it is a perfect example of just how ridiculously far we’ve come with social media since MySpace first became the next big thing all those years ago. 

Not only that, but if people react positively to it I think we could see much more of this type of content on Instagram, and no doubt brands will want to get involved with their own series. 

15 best branded Instagram videos from January 2016

Ah, the monthly branded Instagram video round-up. The point at which I literally get paid to be entertained. 

And hopefully to entertain you in return, of course, and to provide some inspiration when it comes to your own Instagram video efforts. 

This week we’re covering spaceships, cars that look like spaceships, Matrix barmen, zero-gravity ping pong, chicken-powered pianos, chicken-bothered BB-8s, wrestling, and much more. 

10 best branded Instagram videos from July 2015

It’s the end of another month already, which means it’s time to show you some of the best branded Instagram videos from the last four weeks or so. 

From Lego superheroes to post-apocalyptic fried chicken, there’s plenty to get excited about here.

And if you want more of the same, check out our roundups from May and June.