Instagram

Instagram’s IGTV shows potential but is not yet a free lunch for brands

Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.

Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.

How brands can use social media polling

Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.

This also looks to be due to the rise of teen polling app, Polly, which gained huge popularity on Snapchat last year.

Why retailers should create product landing pages for their shoppable social posts

In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.

To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram’s shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.

All the digital news you missed this week

If pasties and porn aren’t enough to tempt you to read our roundup of this week’s digital news, I don’t know what is.

I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.