integrated marketing week

integrated marketing

Seven top challenges to integrated marketing

With only a week to go before the opening gala of Integrated Marketing Week in New York (June 10th – 13th) we’re finishing up our posts talking about some of the preliminary findings from the report that’s premiering at the event.

Today: the top seven challenges to integration (and how success means going back to the creative drawing board.)

Our next Google+ Hangout 5/29: managing integration

Brush up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.

Last week as part of our video expert series in advance of Integrated Marketing Week (#IMW13) we discussed integration with Liz Miller from the CMO Council and and Dave Wieneke from ISITE Design.

If you missed it and want a quick review, catch up with this takeaway post or on our YouTube.

How to hold a great Google+ on-air Hangout

https://assets.econsultancy.com/images/resized/0003/3473/16-blog-thumb.pngIn the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.

As with any barely tested, slightly-wobbly video technology, we’ve had a couple of hiccups along the way.

Fortunately we’ve learned from our mistakes, and now you can too. Here’s how to use the new look Google+ to hold a great On Air hangout…