interaction design

Interaction design: three important innovations

Interaction design (IxD) is all about shaping the customer’s digital experience, with new research and design trends constantly inspiring technologists and designers to invent better user interfaces and widgets.

So, what are some of the exciting new trends in Interaction Design and how can they create a positive impact on customer experience?

In my opinion, there are three important innovations set to make waves.

Usability or interaction design: who does what

I was recently asked about the apparent confusion in the digital design community about who does what. I mainly talk about usability and user experience as I believe these best encapsulate what matters to users – the total experience with a product, system or service.

However,  other agencies see interaction design as the core service, which only bothers me because I think it runs the risk of confusing clients. In my view, it’s really quite straightforward.