interactive infographics

Five exceptional interactive infographics and why they worked

The bar for infographic quality has been raised. After three years of brands from every niche jumping onto the trend, it’s become increasingly difficult for infographics to stand out and gain the attention they promised back in 2010.

Infographics are still effective, they just need to be extra creative or interesting to work effectively in 2013. One increasingly popular solution for added creativity is to make the infographics interactive using HTML5 and JavaScript.

Interactive infographics have been around for a while, but despite this they’re still massively underexploited due to the time and expertise involved in creating them.

Here are five exceptional examples of interactive infographics, with some insight into why I think they worked.