interactive logos

DC Entertainment rebrands with interactive logo

Rebranding is never easy. A company’s visual identity is extremely important, and established companies can risk a lot when they make changes, making change challenging.

Such a challenge was faced by DC Entertainment, which yesterday unveiled
its new brand identity. The iconic comic publisher, whose fictional characters
include universally-recognized figures like Superman and Batman, was
founded nearly 80 years ago. But you wouldn’t know that looking at its
new logo.