Interbrand

How the top 100 brands use Twitter

Audiences for brands grew by 20% in Q4 2013 and brand tweets that included pictures and content links generated the most engagement. 

During Q4 2013, the top 100 brands according to Interbrand averaged 210 engagements per tweet when they added a picture link. 

This comes from the latest research by Simply Measured, analysing the Twitter activity of brands listed in the Interbrand 100, compared with the Forbes 100 Best Small Companies in America.

Here’s a look at the research along with some recommendations for brands on how to increase their engagement.

Stop wasting your marketing dollars: Build your brand first

Although it may seem seamless to the naked eye, branding that is truly on-target is no easy thing to master. But effective branding can save you hundreds or even thousands of dollars in the long run.

In fact, let’s imagine for a minute that you’ve just spent those thousands and as many hours working with a web developer on a website or a mobile app, or even that you’ve just created a physical product that fills a gap in the marketplace. Essentially, you’ve created the thing you want to sell to consumers and you know it can make their lives better.

So you’re all ready to go out with promotion, right? Sell that product to its fullest potential – you’ve finally perfected it, so why waste another minute? Stop right there, though. Before you spend another marketing dollar, back up and make sure your brand is solid – or risk throwing your hard-earned cash down the drain.