Interflora

heart-kindness

Can brands perform random acts of kindness?

As Random Acts of Kindness week was earlier this month, it got me thinking: is this culture of kindness something that could cross over to how brands behave?

Are they already doing business by doing good? Social media makes it possible for brands to do ‘random’ nice things for customers (or fans or followers).

Is this self-serving? Or is it genuinely the start of something great?  

Brand bidding on Adwords is ok, rules EU in Interflora vs M&S case

On the way into the office today I noticed a bunch of tweets along the lines of ‘Interflora wins EU PPC case vs M&S’. 

I have just read the ruling in full, and I don’t interpret it as a win at all, but there are some key takeaways that you need to be aware of if your brand is involved in bidding on competitor trademarks. 

ECJ: AdWords buy is trademark infringement

In 2009, the British High Court was asked to weigh in on the long-standing dispute between Interflora and Marks and Spencer, which centered on Marks and Spencer’s bidding on ‘Interflora‘ as a Google AdWords keyword. It referred the matter to the European Court of Justice (ECJ).

The Advocate General ECJ has finally answered: Marks and Spencer violated Interflora’s trademark.

Are UK retailers not bothering with m-commerce?

While mobile commerce seems to be taking hold in other markets, especially Japan, the UK’s retailers seem to be slow so far to anticipate this trend, with very few having launched transactional mobile sites.

Looking at a US article on mobile commerce usability today from GetElastic, I was struck by how many of the big name retailers in the States are already catering for customers on mobiles.

Sears, BestBuy, Ralph Lauren, Barnes and Noble, Amazon and others all have m-commerce sites, yet I can think of very few in the UK.

Mobile site review: Interflora

Flower retailer Interflora has just launched a transactional mobile site, offering a limited range of the flowers and gifts that are available on the desktop website.

It’s a product which should be well suited to mobile, as it offers shoppers a chance to but last minute gifts when they cannot get to either a shop or a computer.