internal linking

On-page factors become more important for high search rankings in past year: report

Quality content and other on-page factors have become increasingly important for SEO in recent years thanks to Google’s various algorithm updates aimed at cracking down on spammers and sites that offer a poor user experience.

And a new report from Searchmetrics shows just how the influence of on-page SEO has changed in the past 12 months by examining the correlation of various factors with high Google rankings. 

Virtually all criteria – ranging from the image count to Adlinks – have apparently increased in importance, with a site’s word count showing the biggest difference compared to last year.

Why internal linking is vital for publishers

Internal linking is an important SEO tactic, but it’s also important to optimise the site experience for users. 

In this article, look at the importance of internal linking for publishers, and explain the tactics I use on this blog. 

I don’t claim to be the font of all knowledge on this issue, so I’d love to see your tips as well….