international e-commerce

Seven avoidable mistakes in global marketing

Global e-commerce business-to-consumer sales are set to soar past the 1 trillion euro ($1.25trillion) mark by 2013, according to a recent report.

The IMRG concluded “the future of ecommerce is global”, with strong growth in Asia, Latin America, and the Middle East.

For businesses of all sizes, the internet is a relatively low-risk, and cost-effective way to test the waters in new markets. But it’s all too easy to go wrong, by failing to take cultural differences into account.

Here are a few common mistakes to avoid…

Q&A: FusePump’s George Besly on international e-commerce

Over the last few years, several UK retailers have begun to target overseas markets, with some success.

For example, overseas sales made up 67% of ASOS sales in Q1 2012, contributing to a 31% growth in overall sales. 

FusePump recently published a white paper on the advantages of cross-border sales using online marketplaces such as eBay and Amazon. 

I’ve been asking FusePump’s George Besly about why cross-border marketplace sales should now be a serious consideration for e-commerce retailers in the UK. 

The UK is the biggest foreign market for Nordic e-commerce: report

The Nordic e-commerce market was worth €11bn in 2011, and many are shopping on UK sites, with this country being the most popular foreign market for online purchases. 

The E-commerce in the Nordics 2012 report from logistics firm postnord summarises key e-commerce trends in the region. 

The popularity of the UK for Nordic web shoppers is interesting for UK e-commerce sites looking to sell overseas. Here are some details on that, and a summary of market trends in the region…