International ecommerce

What’s happening in cross-border ecommerce?

Ecommerce continues to grow, increasing by around 10%, 2013 to 2014.

Part of this growth is due to the continuing emergence of APAC, specifically China. This has created what PayPal calls ‘new spice routes’ with countries trading cross-border when it comes to ecommerce.

I’ve done a bit of a literature review to bring myself up to speed on how international ecommerce is changing. I hope you find it informative.

How Whistles is tailoring its ecommerce site to international markets

The internationalisation of ecommerce is one of the main priorities for established brands, with foreign markets providing huge potential for business growth.

But this obviously brings with it a new range of challenges in terms of localised content, currency options and different fulfilment methods.

Luxury clothing retailer Whistles is currently just starting a process of internationalising its online store, so head of ecommerce Louise Salt knows a lot about the challenges of expanding into new markets.

At Demandware’s Xchange ’14 event Salt described how the company was approaching the challenge of catering to international shoppers.

How to grow your international sales using personalisation

Unlocking international or cross-border sales has never been as lucrative as it is today.

Historically, shipping costs, lack of trust and limited information were factors in preventing growth in trade but now cross-border shopping is estimated to be worth $105bn.

While this is a huge growth area for ecommerce businesses, several obstacles still prevent online customers from comfortably venturing outside their borders and buying from international retailers.

Challenges often involve language or currency difficulties, logistics, restrictive local laws, or unclear product information.

However, personalising the shopping experience is one method you can use to increase revenues, allowing you to engage users on their own terms, provide them with the best information and take advantage of local opportunities.

So how do you get started? Read on for five of the best ways to make personalisation part of your international online strategy.

European ecommerce: down the chunnel and into the funnel

As a Brit, it’s never been easier to get into Europe. The travel options alone are numerous: a cheap and cheerful flight, a choppy ferry journey from Dover to Calais, or a lazy train journey from St Pancras to Gare De Nord. 

But what about retail and more specifically ecommerce? The European ecommerce industry is booming and three countries lead ahead of the EU pack.

The UK is worth an impressive €96bn with Germany on €50bn and France €45 bn, totalling €191bn which represents 61% of the European ecommerce market. 

If you’re a retailer launching into the European market, how easy is it to tap into the continental customer base over the channel?