international expansion

International SEO: 22 tools and one infographic to help improve your strategy

International SEO is a complex challenge for digital marketers due to the intricacies of local languages and customs.

Unfortunately it’s not enough to assume that UK companies can expand into Latin America simply by translating their content into Spanish and Portuguese.

Luckily there are some free online tools available to make the task slightly simpler and automate some parts of the process.

Six tips for getting international B2B marketing right

Thanks in no small part to the internet, we live in a global economy in which companies can compete in markets they never would have a decade or two ago.

For B2B businesses in particular, globalization has created countless market opportunities. But exploiting them isn’t always easy, and for companies already overwhelmed by the number of marketing options they have in their home countries, international marketing can seem like a daunting challenge.

Netflix streaming launches in the UK

There was a time when it seemed that Netflix could do no wrong in its home market of the United States.

Widely considered one of the top internet companies, its stock was an analyst favorite and it had the price to prove it.

Then Netflix CEO Reed Hastings messed it all up by trying to push the company to where he thought it needed to go faster than the market was ready to move.