international seo

International SEO: A beginner’s skills guide

Or… how to attract the attention of global search audiences in territories that aren’t your own?

So you’ve successfully adopted a brilliant tactical SEO strategy, your business is achieving high organic rankings for all your most desired search terms, traffic is flooding in and life is good. 

You’ve also triumphed with your local SEO and now your business is regularly providing search results that are relevant to searchers based on their current location and creating huge amounts of footfall through your high street doors.

Heck you’ve even smashed through the roof with your off-page SEO efforts, thanks to some stellar social media work, relevant white-hatted link-building and thankless devotion to Google+.

However, if you look closely at your analytics platform, you may see that your audience isn’t just coming from your own country. A small portion could well be accessing your site from anywhere else in the world.

It’s possible to not only make you site more accessible to your global audience, but also with a few processes and techniques, grow that audience substantially.

Q&A: Aleyda Solis on SEO in a multi-device world

Aleyda Solis is a well known International SEO consultant, blogger and speaker. 

With many years of experience, Aleyda has worked for European, American and Latin American companies, developing international, multilingual, and mobile SEO projects. 

We’re very pleased to have Aleyda presenting at our Festival of Marketing event this month.

I’ve been asking her about the topic of her presentation, multi-device SEO, as well as the best approaches for international search. 

Are links dead for Yandex?

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia.

However, back in December 2013, Yandex’s head of web search Alexander Sadovsky announced a shake-up in its algorithm, confirming that Yandex will no longer use back links as a ranking factor for commercial search queries.

This led to a lot of speculation. How is Yandex going to deal with such a major change? What are the repercussions? Which verticals will be more seriously affected by this change?

With this in mind, this article aims to shed some insight on how the update has affected SERPs and how Russian website owners should really deal with it.

Seven common pitfalls when taking websites international

With cross-border ecommerce booming, it’s not surprising that more businesses are launching international websites. Britain generates the biggest online trade surplus in the world, according to research by OC&C. 

The value of exports is $1bn more than imports, putting it ahead of the United States and Germany.

It’s not just major retailers such as ASOS and Marks & Spencer that are contributing to this trend. A survey by Royal Mail found six in 10 small and medium-sized businesses are looking to boost their international sales in 2014.

International SEO: 22 tools and one infographic to help improve your strategy

International SEO is a complex challenge for digital marketers due to the intricacies of local languages and customs.

Unfortunately it’s not enough to assume that UK companies can expand into Latin America simply by translating their content into Spanish and Portuguese.

Luckily there are some free online tools available to make the task slightly simpler and automate some parts of the process.

Russia: a land of ecommerce opportunities

The UK is home to some of the best ecommerce businesses in the world and the nation’s online sales rank fourth globally

More and more British online retailers are using their ecommerce expertise to expand into international markets. France and Germany are two of the most popular expansion destinations. One nation that has often been overlooked though is Russia.

How one chippy can help your business capitalise upon the Chinese market

One UK chippy has caused quite a stir among Chinese tourists. The owner Robert Savvides was baffled by the influx of Chinese people for a couple of years until he realised that the power of international SEO can aid many small UK businesses.

An interesting news feature emerged on the BBC News website last week.

It’s a quaint story about a sea-facing Brighton chippy enjoying an influx of Chinese diners…

 

Adapting SEO for the BRIC markets

It is expected that by 2015, the total number of internet users in BRIC
countries, plus Indonesia (making them the BRICI markets) will total
1.2bn, more than double the current online population of these
regions.

This, combined with other technological advancements and
financial growth, means that now could be the time to start considering
extending e-commerce practice in these markets.

In terms of SEO, this means beginning to think of strategies for search
engines other than Google. In most of the BRIC markets there are many search engines other than Google which hold the leading market
share, or there are at least strong competitors for the search giant.

The online world is more multilingual than ever

The experts, it turns out, were right. The internet continues to spread across the world with incredible fervour. Nowadays, internet access can be found in even the most remote corners of the world.

Deep in the Philippines lies the tropical island of Boracay, which
until only recently relied on a single power generator for the entire
island. Today however, high speed wireless internet can be accessed from just about any bar, restaurant, hotel or café on the island.

International SEO and localisation is the key to surviving the recession

This year promises to be a rollercoaster ride like no other. For anyone
with an internet businesses, two major factors are about to have a
major effect on their daily dealings.

One is monetary, one is regulatory. Both are equally important, and businesses should take time to understand them. Both will speed up the multilingual shift we are seeing in business – that is, the end of English as the language of business, and the beginning of a much more localised, cultural approach to customer relations.