international women’s day

How brands celebrated International Women’s Day 2016

International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet.

Social media was abuzz with conversations around this year’s theme of #PledgeForParity and there were over 1.1m mentions of the other official hashtag #IWD2016 on the day via Twitter alone.

17 marketing campaigns with a positive message for women

Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space. Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that beach body ready campaign?), but others are actually doing some good, so I’m going to focus […]

Amnesty plants social media time bomb

amnesty one-tenWhen it comes to innovation, look to the non-profits. When you’re short of marketing megabucks, necessity can be the mother of some pretty interesting inventions. Consider the Obama campaign, or PETA.org’s fascinating forays into viral marketing.

Amnesty International UK has just announced a new initiative that takes into account a factor that’s huge in email marketing, but little used in social media: timing. At 1:10 p.m. on Friday, they’re asking supporters to drop a coordinated social media bomb to raise awareness about violence against women in the UK.

Why Friday, why 1:10, you ask? Relevance. Friday March 6 is International Womens Day, and one in ten is the ratio of women in Britain who are victims of rape or violence.