The best social media stories & campaigns from February 2019
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started.
How brands in APAC are showing their support for International Women’s Day 2019
International Women’s Day 2019, on March 8th, is rapidly approaching and, in previous years, brands have been keen to associate themselves with the worthy causes of women’s rights and gender equality globally. How are brands in Asia-Pacific approaching it this year?
10 of the best social campaigns & stories from March 2016
With two significant events in the form of International Women’s Day and Easter, last month was an exciting one for social campaigns.
On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter.
How brands celebrated International Women’s Day 2016
International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet.
Social media was abuzz with conversations around this year’s theme of #PledgeForParity and there were over 1.1m mentions of the other official hashtag #IWD2016 on the day via Twitter alone.
The social strategy behind Kim Kardashian’s #InternationalWomensDay nude tweets
Yep, that was a legitimate strategy and depending on your perspective on Mrs Kardashian-West, its performance may surprise you.
In case you were not aware Kim has spent 48 hours giving a masterclass in leveraging social media and getting a significant return on her investment.
In a time where marketers are more than over “trendjacking”, Kim Kardashian seemingly “by accident” proved that it can still be done, if executed correctly.