International Women’s Day

How brands celebrated International Women’s Day 2016

International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet.

Social media was abuzz with conversations around this year’s theme of #PledgeForParity and there were over 1.1m mentions of the other official hashtag #IWD2016 on the day via Twitter alone.

The social strategy behind Kim Kardashian’s #InternationalWomensDay nude tweets

Yep, that was a legitimate strategy and depending on your perspective on Mrs Kardashian-West, its performance may surprise you.

In case you were not aware Kim has spent 48 hours giving a masterclass in leveraging social media and getting a significant return on her investment. 

In a time where marketers are more than over “trendjacking”, Kim Kardashian seemingly “by accident” proved that it can still be done, if executed correctly.