There are many brands who have not considered selling on marketplaces like eBay and Amazon, let alone Ozon, Tmall and Allegro.
But it’s an opportunity only the foolish would dismiss out of hand. For many brands it can bring in another big chunk of revenue if done well and a customised page on eBay for example, doesn’t necessarily devalue a brand’s image.
BMW is one example of a company that successfully dipped its toe and then plunged into marketplaces. In fact, BMW used eBay before it had any of its own ecommerce functionality.
I attended the MetaPack Delivery Conference this week and heard from Al Gerrie of We Are Pentagon about the advantages of selling on marketplaces and what brands should look out for.
He also gave some detail on emerging marketplaces in growth areas such as Russia and China.
So what is there to know?