Internet marketing analysts are finding more reasons to be cheerful. Presentations at yesterday’s CPL Summit in New York supported the recent theme that conditions for a second half surge are starting to take shape.
The summit, sponsored by Pontiflex, focused on differing approaches to pay-for-performance advertising. Growth in PPC, search, and pay-per-lead are part of the reasons the second half of 2009 could be brighter than many projections that were revised downward over the past few weeks. Imran Khan, Managing Director, J.P. Morgan, singled out three more reasons for cautious optimism: