Internet Explorer

How Microsoft uses Facebook, Twitter, Pinterest and Google+

For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.

Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success.

And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl.

So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes.

This follows on from similar posts looking at brands such as ASOS, Red Bull, Nike and McDonalds

Microsoft refuses to back down on Do Not Track, wants more complexity

More than a decade ago, Microsoft was branded by the United States government as a greedy monopolist and the company’s existence was threatened by an antitrust lawsuit that could have resulted in the then-world’s largest software company being broken apart.

Today, memories of Microsoft’s past may have largely faded but the Redmond company is still trying to convince consumers that it’s cool, and perhaps more importantly, that it’s on their side. One of the ways it’s doing that: declaring its support for consumer privacy.

Is it time to kick older versions of IE to the curb?

What does a perfect world look like?

If you’re a web designer or developer, chances are your perfect world is a world free of older versions of Internet Explorer.

Despite the popularity of Chrome and Firefox, and the proliferation of non-Windows mobile devices, Microsoft’s web browser is still used by countless millions around the world. Depending on what you’re building and what versions of IE you’re required to support, that can mean big headaches.

IE6 is almost dead in the US

Known for its lack of support of web standards, as well as a seemingly countless number of security issues, IE6 may be the worst web browser ever created.

Yet it has also been resilient thanks in large part to the fact that it was the default browser shipped with Windows XP.

But the browser that can’t die soon enough is finally dying.

Mozilla renews search agreement with Google

Mozilla, the organisation behind the Firefox web browser, counts Google as its biggest source of revenue.

In fact, last year, the search giant was responsible for the vast majority (84%) of Mozilla’s $123m in revenue.

The relationship between the two high-profile technology outfits is simple; Mozilla makes Google the default search engine in Firefox, and in return, Google shares revenue generated by Firefox-driven searches.

Thanks to a new three year agreement announced yesterday, this relationship will remain in place under financial terms that are undisclosed.

Can a faster release cycle boost Firefox?

Mozilla Firefox is still the second most popular web browser in the world, trailing Microsoft’s Internet Explorer by a still-hefty margin. But Firefox might lose its number two spot in the battle of the browsers to Google Chrome by year end.

What can Mozilla do to keep that from happening? One possible answer: a faster release cycle.