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7 examples of how the internet of things is facilitating healthcare
In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care?
Quick Guide to Mobile Marketing Best Practice
A quick guide highlighting three key themes – personalising the customer experience, mapping the customer journey and planning for the age of assistance – to help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity.
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Could Ikea dominate the smart home market?
When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a testament to the brand’s domination of the home furnishings retail market.
2019 Digital Trends: IT in Focus
Looking at the most significant IT-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as their greatest challenges.
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Samsung’s Home Marketing Director on the future of smart homes & IoT
The Internet of Things (IoT) promises a world in which the most ordinary items in our homes will be able to predict our needs, adapt to our tastes and market to us in new and intelligent ways.
Five things you didn’t know about the Internet of Things
The Internet of Things (IoT) is becoming more important for consumers and, consequently, marketers.
The Internet of Things: Webinar Resources
Webinar Recording Reports Referenced A Marketer’s Guide to the Internet of Things
How the internet of things can improve customer experience
The internet of things presents big opportunities for a number of industries, ranging from healthcare to beauty. This is largely due to growing innovation in tech, with IHS Market predicting that the number of connected devices worldwide will reach 125 billion by 2030.
One of the most exciting opportunities comes from a marketing perspective, as the internet of things allows brands to go above and beyond traditional customer experience to anticipate needs, and to become truly embedded in the consumer’s world.
Trust, Transparency and Brand Safety
1. Introduction 1.1. Executive summary Trust is seen as a crucial element of brand success. With increasing disruption and competition across all sectors, trust becomes even more important for brands to focus their efforts on. Last year, fake news was a highly contentious issue and it raised concerns about where a brand’s content was appearing. […]
A Marketer’s Guide to the Internet of Things
1. Introduction 1.1. Executive Summary The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and […]
The marketing (to) automation problem: How will IoT products sell their services to other devices?
Data becomes more valuable when you share it.
Waze users share traffic data to help each other to have better car journeys. Uber users generate information about taxi journeys which can help town planners. Medical devices may share data to give doctors a more complete picture of the patients’ situation.
Low cost IoT will redefine the consumer purchase path
We’re on the edge of a new wave of connectivity.
One that promises to change the way people behave and buy; and in turn will force retailers and consumer goods companies to change the way they serve and interact with their customers. The ‘Innovators’ are already out there rapidly prototyping, testing, learning and changing their businesses to embrace it.