If you’re looking for some good news beyond social media, check out ecommerce. Internet Retailer’s forthcoming 2009 Top 500 Guide reports that sales for the 245 retailers reporting actual 2008 numbers have grown by 15 percent to $55.6 billion from $48.3 billion in 2007.
Before getting too excited, understand that Amazon’s $19 billion in 2008 sales wrecks the curve a little bit. Without Amazon online sales, the remaining retailers increased by 8.82 percent to $36.47 billion last year from $33.52 billion in the prior year. During a year when overall retail sales are expected to decline substantially when the numbers are all in, even an 8 percent increase shows that consumers will spend money online.