internet

25 old school websites for 25 years of the web

The web is 25 years old. Did you use it today? And yesterday? Wow, it’s really catching on.

Here are some old websites from 1994 to 1998, when the web was in full swing (or so we thought).

If you’ve got your own to share, do leave them in the comments section below.

The social, digital and mobile map of Europe

With a population of 63m, the UK has 55m internet users, 36m Facebook users and 82m mobile subscriptions (which is 30% more than our actual population).

This makes the UK prime territory for digital marketers, but how do we compare with the rest of Europe?

We Are Social has published its Social, Digital and Mobile in Europe Report and it reveals an insight into how much the online world has penetrated our everyday lives.

In the UK, the average time that internet users spend on the internet each day is four hours and six minutes, that’s just through a desktop or laptop computer.

Mobile internet penetration for the UK currently stands at 62% of the total population, with those users currently accessing mobile internet for an average of one hour and 34 minutes.

Let’s compare those figures to the rest of Europe.

Mobile marketing lessons from the Nest Labs success story

Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing.

Nest Labs is a Silicon Valley based disruptor dedicated to ‘transforming people’s lives’ with connected devices for the home that are both rational and emotional.

Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two products to date: the Next Learning thermostat and Nest Protect smoke alarm.

The smoke detector has to be one of the most ugly, unloved, annoying (but important) household devices we have around us. And Nest reinvented it…

The Nest Protect is a smart smoke detector and the principles of its design, user interface and concept speaks to three key best practices in Mobile development.

It’s a case study in considered care and empathy. They’ve produced a wonderful, differentiated product in a commoditized market that justifies its price premium.

How do we bring the next billion people online?

This was the question framing the first talks at #Wired13 on Friday. There’s no question of the change the internet can affect for the developing world, but what hurdles are there before more wide scale adoption?

Speakers from three massively innovative companies, two producing hardware and one an operating system, gave their views on the democratization of technology, and indeed knowledge itself.

I’ll give a brief overview of each talk, to explain three different aspects to the challenge of putting the next 1bn online.

Stats: Time to reassess and redefine silver surfers?

The beginning of the year is always a fascinating time for stats as numerous analysts look to the data of the preceding 12 months before estimating likely trends on the horizon.

The latest update to our Internet Statistics Compendium reflects this, with major additions from new research by Mary Meeker, IAB and comScore among many others.

Indeed, it is the latest batch of reports from comScore, and particularly its UK Digital Future in Focus 2013I’m focusing on today.

How the internet changed Christmas

The internet has become so integral to our everyday lives that even the most old-fashioned items on the Christmas ‘to do’ list have now been transformed. 

So it’s true that in some situations, we actually can’t live without technology, but metaphorically speaking, could you have survived Christmas without it?

Here’s my top 10 ways in which the internet changed Christmas in 2012:

Big data: shifting the bell curve to the long tail

Chris Anderson from Wired opened the DMA conference in Las Vegas focusing on a subject on everyone’s mind this year: big data. For Anderson, big data isn’t just little data, bigger. It’s a major shift of mind set that he predicts will be a necessary core competency for businesses and the work force alike. 

We’ve come from a world as marketers where there is a right and wrong. A single hypothesis that we test or a good model that we want to scale. But big data isn’t about that. We have to think like Google.

JUMP magazine: Moving from big data to attribution

With only two weeks until our JUMP conference in New York on November 1, we’ve pulled together some of our best pieces on integrated marketing from our staff and guest writers for our Fall magazine

“Joined-up” or integrated marketing really matters. It can enhance the customer experience, while increasing engagement, satisfaction, sales and profits. JUMP will shine a bright light on the best practice in multichannel sterategies.

Our feature article comes from the folks at Experian, who will be leading a webinar on “Big data love” on October 18, and they tackle the issue of attribution and give you some practical advice. Once marketers can identify customers across all channels, they can truly measure the efficiency of their marketing campaigns.

Making sense of the B2B marketing mix

We recently launched our first B2B Internet Statistics Compendium, which sits separately from our main Internet Statistics Compendium and aims to make it easier for B2B marketers to find the relevant information needed to make sense of an increasingly complex and fast-changing marketing landscape.

There has been a great amount of B2B-focused marketing data published during recent months. In a sector which is becoming increasingly dependent on reaching out to new business across multiple channels, it has never been more important to get the mix right. 

Here are some key B2B marketing trends to keep an eye on…