Interpret

Increased online gameplay is changing e-commerce to g-commerce

Nielsen says people are spending more time online playing games
than sending email – bringing new meaning to the phrase
“everyone is a gamer.” How can marketers use the increase in gameplay to their advantage? For e-tailers, the goal should be to add
gaming elements
to the purchase process, also called “gamification.”
That can be as simple as advertising in and around games, or as complex
as revamping an entire Web site to include badges, points and
virtual currency.

If it sounds like too much work, read on from some stats from Interpret
that prove why gamers may be an e-tailer’s most coveted target
demographic.