Google pushing hard to extend influence to apps

The rise of native apps is one of the biggest threats to Google’s dominance, but the search giant isn’t sitting idly by.

In fact, slowly and sometimes quietly, it’s increasingly working to extend its influence into the apps Googlebot can’t reach.

App download interstitials drive users away: Google

With millions of apps for consumers to select from in popular app stores, many companies struggle to drive installs of their mobile apps.

Companies with websites frequently use interstitials in an effort to convert mobile web users into mobile app users, but according to Google, these efforts could come with significant risk.

Google: avoid ‘download app’ pop-ups or lose mobile search rankings

Google’s Webmaster Central blog today announced changes in the way it ranks smartphone search results, with a focus on eliminating flaws which affect the user experience. 

One of the usability issues highlghted is those pesky interstitials which prompt visitors to download mobile apps, while other issues include faulty redirects and unplayable videos. 

This seems to be a positive move from Google, and one which should help to eliminate the usability problems which detract from mobile browsing. 

Here are some of the issues to avoid…