interview

Q&A: Ryan Bonnici of ExactTarget on digital excellence and inspiration

Econsultancy has been discussing digital excellence on an ongoing basis for a while now, as digital concepts increasingly permeates business operations, capabilities and structures.

Ahead of ExactTarget’s Connect tour, where Econsultancy is a media partner, I managed to catch up with one of the key members of their APAC operations, Regional Marketing Manager, Ryan Bonnici, to get his thoughts on the topic, as well as the peripheral issues of digital innovation, data and technology. 

Why Google needs to be less Kafkaesque

Joe Friedlein is the founder of Browser Media, a UK based search engine marketing agency. 

Browser Media has been the victim of a Google penalty which has seen its pages almost disappear from the SERPs. 

I’ve been asking Joe about the possible reasons for the penalty and his frustration at the Kafkaesque nature of Google’s (non)communication with webmasters. 

Q&A: Roger Williams of Right Media

Roger Williams of Right MediaThe Right Media Exchange was launched in 2005 and acts a a stock exchange for advertisers and publishers. It was acquired by Yahoo in 2007 for $680m. It now claims to have over 240 Exchange members, with 8bn transactions a day going through the Exchange.

I’ve been talking to Roger Williams, the company’s director of international marketing, about the workings of the Exchange, the impact of the Yahoo acquisition, and how online ad exchanges may develop in future.

Q&A: Glasses Direct founder Jamie Murray Wells

Jamie Murray WellsSince its launch in 2004 with the model of providing glasses at a fraction of the cost of high street opticians, Glasses Direct has become a great e-commerce success story, and recently announced a second funding round of £10m.

I’ve been talking to founder Jamie Murray Wells about the story behind the growth of the company, the recent funding round, and the lessons for other entrepreneurs…

Q&A: Annalaise Gibbons on digital marketing and financial services

Annalaise GibbonsMoney is an issue on everyone’s mind, with financial institutions continuing to dominate the front pages and fighting an undercurrent of public mistrust. 

We spoke to Annalaise Gibbons, from the e-marketing team at LV= (formerly Liverpool Victoria) to find out about the challenges in the financial services industry and the role of digital.

Following Skittles is a state of mind

ryan bBy now it’s a fair assumption to say that the new Skittles social media drenched website has owned the week in internet marketing. According to the March 5 Google Trends index it spiked more than 100 percent in news reference volume this week, and more than 50 percent in actual searches.

Now that the buzz is fading just a little, we asked Mars PR Manager and spokesperson Ryan Bowling to put the launch in perspective.