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Together with other analysts from Gartner and Forrester, we were given some untethered access to him as well as to Scott McCorkle, CEO of Exact Target Marketing Cloud and Alex Dayon, President, Products at Salesforce.
In private, Benioff the man is very different from the on stage persona many of us are familiar with – the exuberant showman, evangelizing the company he founded with the all the energy and enthusiasm of a gospel preacher.
Any of you who have ever attended his company’s annual Dreamforce event will know what I’m talking about.
Like the oft-repeated meme in HBO’s Silicon Valley, the audience is presented with the idea of a business that’s ‘making the world a better place’. Superlatives abound as the crowd applaud.
Brothers and sisters, I believe in the power of the cloud! One thing’s for sure, Benioff and his team know how to put on a show.
Bathrooms.com relaunched its site last year, and also began a more PR-focused approach to SEO, after receiving a penalty or two from Google.
Now, a year or so later, this approach seems to be working. I’ve been asking Adam Cassar, digital marketing manager at Bathrooms.com, about this SEO strategy, its site redesign and its new ‘digital concierge’ service.
I have written a lot about the opportunities of adopting an agile marketing approach.
However, it is quite hard to find many examples of this being practiced yet, particularly at any kind of scale, and even more particularly by organisations that are not start-ups. IBM is one such example and it is great to see B2B marketing leading the way here.
Ben Edwards is VP, Global Communications & Digital Marketing at IBM. He leads the company’s global communications function, global advertising & media, brand strategy & design, digital strategy and IBM Marketing Labs.
Following is a transcript of an interview I did with him to understand IBM’s thinking around agile marketing and how this is playing out in practice.
The Student Room Group is one of the UK’s largest sites for students, and has experienced plenty of success with a continuous CRO (conversion rate optimisation) strategy. I spoke to director of optimisation Pete Taylor to find out more about the company’s conversion optimisation strategies, what’s proved to be effective, and which tools are the most […]
Tim Wade is Director of Marketing & Ecommerce at Best Western Hotels, and has been responsible for repositioning the brand in Great Britain under the strap line ‘Hotels with personality’.
Tim will be speaking at our JUMP event on October 9 about the importance of customer experience and storytelling for the brand.
In advance of this, I’ve been asking him about the story behind his presentation…