intrusive ads

Is ‘ad-bombing’ ruining the internet?

Poorly placed ads are spoiling the internet for millions of UK consumers, with 87% saying these messages regularly get in the way of what they are trying to view online.

The survey of 1,900 UK web users was sponsored by AdPlus, a browser plugin which allows customers to only see ads from brands and markets that interest them.

Obviously there is an agenda here, but it’s hard to deny that ads can be intrusive and annoying, and I do wonder whether such plugins and ad blockers are just the natural response to bad UX. 

On the other hand, publishers offering free content need to pay the bills somehow, and perhaps more web users need to understand that. 

Publishers: don’t annoy users with audio

One of the most annoying things for me is the automatic playing of audio
when you arrive at a webpage, and I’ve
come across a few examples of this on a couple of publishers’ websites lately.

There is a trend over the last year or so for news websites to add video players showing things like Premier League highlights next to articles. This gives users another reason to come to the site, but publishers should be careful not to annoy users with intrusive audio.