Intuit

Embracing the ‘app store’ model

Apple’s success with the App Store is no secret. 50m+ iPhone and iPod Touch customers have downloaded apps more than 2bn times. More than 85,000 apps and 125,000 app developers compete for a piece of the action.

So it’s no surprise that more and more companies are trying to find ways to replicate the ‘app store‘ model in some fashion. From Twitter to Intel, the model is being embraced.

Mint.com makes a mint, being acquired for $170m

More M&A: publicly-traded software company Intuit is acquiring personal finance upstart Mint.com for $170m. Mint.com, which launched at TechCrunch40 in 2007 and had raised nearly $32m from investors, has over 1.5m users and tracks more than $50bn in assets for its users.

Mint.com is simple: it allows users to aggregate data for their bank, credit and investment accounts and track those accounts through a single interface. Through this, Mint.com can help users identify areas for savings (it claims to have found over $300m in potential savings for its users) and promote financial services that users may be interested in.