iOS 5

Apple’s iOS 6 update means 86% of Google referral traffic is encrypted

When Apple first launched IOS 6 all the talk was about the usability problems with the news maps.

However the new mobile operating system brought with it a bigger issue for website owners, as publishers no longer receive Google referral data from IOS 6 users.

As pointed out by Search Engine Land, the problem is caused by Apple’s decision to route Google searches made through the Safari search box to an encrypted version of Google search.

It means a big proportion of Safari organic search traffic is now being misread as being ‘direct’ traffic, so publishers don’t know how IOS 6 users found their websites through organic Google search.