iOS 7

iBeacons: what are they and why should marketers care?

Amid all the hullabaloo about multi-coloured iPhones and problems with iOS 7, it was easy to miss the fact that Apple has also unveiled iBeacons.

iBeacons are a very interesting feature of iOS 7 as the technology is a step forward in location-based marketing and payments and may finally move us beyond the need for QR codes and NFC.

However Apple barely mentioned the technology at its WWDC event back in June, so there has been a lot of confusion and conflicting information about what iBeacons are and what they can be used for.

To find out more, I spoke to several mobile experts to find out what iBeacons are and why they’re important for marketers…