iOS

Apple is making it harder for small businesses to offer iOS apps

Earlier this year, Apple announced new policies aimed at, among other things, banning apps that contribute to spam and clutter in the App Store. Specifically, one policy gave Apple the right to reject apps built using a “commercialized template or app generation service.”

Now, Apple appears to be prepping enforcement of this rule in a way that could hurt small businesses in a big way.

What were the big SEO trends of 2015?

It’s as traditional (and as enjoyable) as Cliff Richard’s Mistletoe and Wine. Yes, we’re getting in there early with our annual trends roundups, beginning with SEO.

We’ll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.

So, what was most noteworthy about SEO in 2015?

Safari in iOS9 to make ad blocking easier

The hits just keep coming for advertisers looking to reach consumers through digital ads.

The latest setback for online advertising: the version of Safari that will ship with iOS 9 will make it possible for developers to build ad blocking extensions.

iBeacon trials: 13 brands trying to find a use case

You’ve probably heard about iBeacons. It’s the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology.

At least that’s what people generally perceive to be the case due to consumer indifference to the other technologies I mentioned, as well as the fact that history proves that the safe bet is generally with Apple.

Though it’s worth noting that the technology is also available in the latest Android handsets.

At the time of writing iBeacons are still in the trial phase, but hopefully one of the global brands currently experimenting with them will prove that they can be used as a successful marketing or commerce tool. 

To find out more about how the technology works, read my post investigating what iBeacons are and why marketers should care

What are iBeacons and why they might change marketing?

As a relative newcomer to the digital marketing world, I’ve decided to write a series of ‘beginner’s guides’ to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.

Here I’ll be answering the following questions: What are iBeacons? What are their practical applications? Are iBeacons better than similar existing technology?

All this in a tone of voice that has been described as both ‘helpful’ and ‘not too rambling’.

Just a cursory glance around the internet and indeed our own blog, throws up a lot of phrases and acronyms surrounding the term iBeacons (NFC, BLE… iBeacons).

Let’s have a little wade through the jargon. Bear with me, I’ll try and do this as logically as possible.