IPA Bellwether

The BRC and IPA Bellwether reports point towards digital effectiveness

On January 10, the British Retail Consortium released official figures reporting a 19.2% year on year growth in online purchases between December 2012 and 2013.  

Online trading in general represented 18.6% of total non-food sales for the final month of 2013, a substantial increase from 16.5% a year earlier.

During busy shopping periods, British consumers have embraced the opportunity to purchase online, having enjoyed Black Friday sales just as much as their US counterparts and effectively created a buzz around Cyber Monday- where unprecedented consumer and sales figures made it the busiest online shopping day of the season.

Figures from eBay showed that mobile visits increased nearly 116% on Cyber Monday, with mobile orders increasing by almost 98% over the Thanksgiving weekend.

From analysing our own data management platform, we have found that since September 2013, 30% of online traffic now originates from mobiles.